THE ARGO is more than a music venue.

THE ARGO is a premium entertainment venue coming in Fall 2025 to the historic Fox Bay Theater just north of downtown Milwaukee.

Designed by industry veterans who’ve lived the highs and lows of live music, it features a 700-capacity entertainment hall, a full-service bar and kitchen, and a flexible event space for weddings, festivals, private celebrations, and more.

Built to elevate both experience and impact, THE ARGO donates $1 from every ticket to music industry wellness efforts and prioritizes care for the artists and crews who make it all happen.

This isn’t just another venue—it’s a better space for unforgettable nights, elevated gatherings, and meaningful experiences.

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THE ARGO features three distinct spaces perfect for events and gatherings of all kinds.

  • A spacious interior room with wooden flooring, white walls, and high ceiling featuring exposed black metal beams and modern pendant lighting fixtures. There are a few silhouetted figures, a staircase, and railing along the perimeter.
  • A bar with a curved wooden countertop, red and black bar stools, a back wall with shelves of bottles, and a person silhouette behind the bar in a modern setting.
  • A spacious event hall with a high ceiling, dark wood flooring, hanging modern chandeliers, white walls with black accents, and corner windows. There is a wooden door on the right and a silhouette of two people on the left.
  • Interior of a bar and lounge area with seating, a bar counter, shelves with bottles, and a television on the wall reading ARGO.
  • Interior view of a bar or café named 'AIRGO' with a dark accent wall, wooden cabinetry, and three pendant lights. There is a counter with a red textured front, and two silhouetted figures, one standing near the counter and another behind it.
  • Interior design rendering of a bar area with a wooden counter, decorative shelving behind it, hanging pendant lights, and multiple wooden doors on the walls. There are silhouettes of people observing the space, with modern chandeliers and a high ceiling.
  • Interior of a vintage style bar or lounge with green upholstered seating, wooden tables and chairs, a wall with a grid of vinyl records or book covers, and a wooden shelf section. A semi-transparent silhouette of a person stands near the seating area.
  • A person standing in an empty concert hall facing a stage with a drum set, amplifiers, and a large screen above it. The hall is dimly lit with warm ambient lighting.

Entertainment Hall

Experience everything from live music & comedy to dance parties, film, and family-friendly events. Learn More.

Bar & Kitchen

Your new go-to spot for craft beer, cocktails, and elevated diner fare throughout the week.
Learn More.

Ballroom

Perfect for gatherings of all kinds, like weddings, fundraisers, parties, meetings, markets, etc
Learn More.

Why is it called “THE ARGO”?

A red sailboat called R-GO sailing on the water

“THE ARGO isn’t just a name; it’s a promise. My family’s R-GO was a vessel for connection. When we couldn’t bring the boat home, we decided to build a new vessel on land—one that invites the whole community aboard.” - Adam Powers, CEO, THE ARGO

Read The Story

Help bring THE ARGO to life.

THE ARGO is more than a venue—it’s a community gathering space, a place for celebrations, and a home for memories yet to be made. Your contribution supports the creation of a space where neighbors, friends, and families can come together to connect, celebrate, and share experiences that last a lifetime.

Below we have a few ways you can support us!

Get VIP Treatment.

This limited-edition membership includes discount and perks: tickets to future shows, food & drink credits, exclusive merch, and private experiences you won’t find anywhere else.

Join The Launch Crew

Donate to THE ARGO.

Want to support, but in a more limited way? We are grateful for anything you have to offer! Our GoFundMe page allows you to choose a donation of any amount that is tax-deductible. We’ll use these funds directly for opening operations.

Donate Today